Centralized Deployment of Advertising Code

Described are computer-based methods and apparatuses, including computer program products, for centralized deployment of advertising code. Advertising code is stored for use by a web page, the advertising code comprising at least one of vendor advertising code or vendor reporting code. An applicatio...

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Bibliographische Detailangaben
Hauptverfasser:	LAOR GUY, NELSON HORACE, KATHIRESAN SARAVANAN, BLAZEJ JOSEF, COHEN MARK A, HANNON DALE, MAYORGA ROGER
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Described are computer-based methods and apparatuses, including computer program products, for centralized deployment of advertising code. Advertising code is stored for use by a web page, the advertising code comprising at least one of vendor advertising code or vendor reporting code. An application programming interface is provided for the web page to access the advertising code, the application programming interface allowing the advertising code to be updated such that updated advertising code is automatically provided to the web page without changing source code that the web page uses to accesses the advertising code. A request for advertising code is received from the web page using the application programming interface. The advertising code is determined to be a most recently updated version of advertising code stored by the computing device. A response to the request can be generated using the advertising code. The response can be transmitted to the web page.