APPARATUS AND METHOD FOR DIGITAL CONTENT CREATION

Provided is an apparatus and method for generating digital content. The apparatus includes a physical information manager configured to manage information about a physical item distributed off-line, a video production manager configured to produce video content by generating and converting a video image of the physical item, and an interactive video production manager configured to generate digital content capable of providing an interactive service by applying a service interaction element to the video produced to be served on-line. Also, the apparatus further includes an intellectual property right manager configured to register and manage the copyright and intellectual property right related to the generated digital content and permit use of the copyright and the intellectual property right, and a unique number manager configured to issue a unique number so that the generated digital content can be identified in a distribution process.