SYSTEM AND METHOD FOR COMMUNICATING USING VISIBLE LIGHT

A server device to transmit a message through a visible light communication, in which the server includes a visible light communication unit to transceive data through visible light communication; a message reception unit to receive a message; a message identification unit to identify a receiving object, a message type, and a transmission characteristic of the message; and a message transmission unit to transmit the message to the receiving object according to the transmission characteristic of the message. A method for transmitting a message though visible light communication, in which the method includes receiving a message; identifying a receiving object of the message, a message type and a transmission characteristic of the message; and transmitting the message to the receiving object according to the transmission characteristic of the message using the visible light communication.