AUTOMATIC ABSTRACTED CREATIVE GENERATION FROM A WEB SITE

Methods, systems, and apparatus, including computer programs encoded on computer storage media, that are operable to identify a web page that is to be a basis for an advertisement creative; extract content associated with the web page to create an advertisement for serving in response to a request,...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: RAJARAMAN SRIRAM, DESHWAL PRIYENDRA, WYTOCK MATTHEW D, BRUNSMAN LAWRENCE J, KATES SHERIDAN
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:Methods, systems, and apparatus, including computer programs encoded on computer storage media, that are operable to identify a web page that is to be a basis for an advertisement creative; extract content associated with the web page to create an advertisement for serving in response to a request, extracting including abstracting content extracted so that the advertisement is not specifically descriptive of the web page; create a title for the advertisement; combine a body with the title; and combine with the body a uniform resource locator (URL) for a landing page that is to be associated with the advertisement creative.