METHOD AND APPARATUS FOR PROVIDING STREAMING MEDIA PROGRAMS AND TARGETED ADVERTISEMENTS COMPATIBLY WITH HTTP LIVE STREAMING

A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. Different versions of a media program and advertisements are generated and segmented, and transmitted to a media player individually, allo...

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Bibliographische Detailangaben
Hauptverfasser:	LI EDEN S, HOLT WILLIAM Z, GUTARIN ALEXANDER V, COUDURIER BAPTISTE, WU XINAN
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. Different versions of a media program and advertisements are generated and segmented, and transmitted to a media player individually, allowing different advertisements to be selected for presentation to users according to user demographics and other factors.