METHOD AND SYSTEM FOR MANAGING QUALITY OF ADVERTISED WEBPAGE

Disclosed is a method and system for managing quality of an advertising document. The method of managing document quality may include verifying a number of actual clicks corresponding to a number of clicks that may occur during a predetermined period with respect to at least one document that may ex...

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Bibliographische Detailangaben
Hauptverfasser: HAN SEOJIN, KWON KI OH, LEE WOOSUNG, CHUNG HA-NYUNG, JEON MIN SEON, KIM YUWON, NOH WON SOOK, SHIN WOONGSUP
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Disclosed is a method and system for managing quality of an advertising document. The method of managing document quality may include verifying a number of actual clicks corresponding to a number of clicks that may occur during a predetermined period with respect to at least one document that may exist on the Web, verifying a number of expected clicks corresponding to a number of clicks that may be expected to occur during the predetermined period with respect to the at least one document, and determining a quality management index by which quality of the at least one document may be numerically expressed based on the number of the expected clicks and the number of the actual clicks.