METHOD AND APPARATUS TO DELIVER VIDEO ADVERTISEMENTS WITH ENHANCED USER INTERACTIVITY

An advertising system delivers video ads into hypertext documents, where these ads provide enhanced user interactivity features selected and configured by advertisers or other ad sponsors. The system also provides sophisticated tracking and real time reporting of viewer interactivity with the video...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: NESAMONEY DIAZ, CHANDRA PARTH S
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:An advertising system delivers video ads into hypertext documents, where these ads provide enhanced user interactivity features selected and configured by advertisers or other ad sponsors. The system also provides sophisticated tracking and real time reporting of viewer interactivity with the video ads and their enhanced features.