METHOD FOR COMPUTING REACH OF AN ARBITRARY RADIO ADVERTISING SCHEDULE

METHOD FOR COMPUTING REACH OF AN ARBITRARY RADIO ADVERTISING SCHEDULE

A radio station market analysis program extends Cume values for individual stations to multiple stations (for a particular geographic market, a particular demographic, and a particular daypart) according to the formula C=[1− i=1,n(1−(Ci/P))]*P, where n is the number of media stations, P is the popul...

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Bibliographische Detailangaben
Hauptverfasser: WEINBERGER ARTHUR, SHABAN MARWAN
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A radio station market analysis program extends Cume values for individual stations to multiple stations (for a particular geographic market, a particular demographic, and a particular daypart) according to the formula C=[1− i=1,n(1−(Ci/P))]*P, where n is the number of media stations, P is the population, and Ci is each Cume value. Cume values may be provided for a limited set of input dayparts from Arbitron and Nielson, and are translated to an arbitrary daypart. The arbitrary daypart can represent a sum of component dayparts in a proposed advertising schedule. The reach of the proposed advertising schedule can be further computed based on a hyperbolic function of spot count.