MAP-ASSISTED RADIO RATINGS ANALYSIS

A radio station market analysis program displays a grid having radio station entries and associated attributes. A subset of the stations can be selected based on the attributes, and a map displays location markers corresponding to physical locations of stations in the subset. Attributes include mult...

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Bibliographische Detailangaben
Hauptverfasser: CULPEPPER LESLIE A, SHABAN MARWAN
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A radio station market analysis program displays a grid having radio station entries and associated attributes. A subset of the stations can be selected based on the attributes, and a map displays location markers corresponding to physical locations of stations in the subset. Attributes include multiple station ratings criteria such as Cume and AQHP. Entries may be sorted according to the attributes. A filter may be used to identify the subset based on a selected value for an attribute. Entries in the grid can be highlighted responsive to user selection of corresponding station location markers shown in the map. The user interface may further include a chart window which compares media stations according to a selected attribute, a trend window which shows attribute values for media stations over time, and a station information window for a selected media station.