Achieving Advertising Campaign Goals

Achieving Advertising Campaign Goals

Various aspects can be implemented for achieving advertising campaign goals. One aspect can be a method that includes receiving an advertising goal for a broadcast advertising campaign, translating the advertising goal into one or more rules, and automatically calculating campaign settings based on...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: KETCHUM RUSSELL K
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Various aspects can be implemented for achieving advertising campaign goals. One aspect can be a method that includes receiving an advertising goal for a broadcast advertising campaign, translating the advertising goal into one or more rules, and automatically calculating campaign settings based on the one or more rules. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.