METHODS AND SYSTEMS TO PERSONALIZE CONTENT STREAMS

METHODS AND SYSTEMS TO PERSONALIZE CONTENT STREAMS

Methods and systems to insert secondary content within a primary audio and/or video stream in real-time. Insertion may be implemented as a continuous process and/or on-demand, and may be implemented independent of content provider and content consumer platform technologies. Insertion may be implemen...

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Bibliographische Detailangaben
1. Verfasser: NIEUWENHUYS BRUNO
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Beschreibung
Zusammenfassung:Methods and systems to insert secondary content within a primary audio and/or video stream in real-time. Insertion may be implemented as a continuous process and/or on-demand, and may be implemented independent of content provider and content consumer platform technologies. Insertion may be implemented transparent to content providers and content consumers. Secondary content may include personalized content, which may be personalized with respect to an individual and/or a group of individuals. Secondary content may include personalized advertising content. A media stream may be monitored and inspected and to determine where to place personalized content.