Targeted Consumer Advertising

Targeted advertising is disclosed. Advertiser-set targeted consumer advertising is saved with interest, location, and time as selection parameters for the targeted consumer. Immediate consumer-triggered interest information is received from a client apparatus of a consumer, and location information determining the present location of the client apparatus is also received. The immediate consumer-triggered interest information indicates immediate interest of the consumer in some good and/or service and/or brand and resulting from consumer interaction with a user interface of the client apparatus. It is searched, in response to receiving the immediate consumer triggered interest information, for such advertiser-set targeted consumer advertising whose interest selection parameter matches the interest information, whose location selection parameter matches the location information, and whose time selection parameter matches the present time. The found instant targeted consumer advertising is transmitted to the client apparatus.