METHOD AND A SYSTEM FOR KEYWORD VALUATION

METHOD AND A SYSTEM FOR KEYWORD VALUATION

A system for keyword valuation is described. An example system includes a communications module, a valuation model selector, and a keyword value calculator. The communications module may be configured to receive a request for a value of a keyword. The valuation model selector may be configured to se...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: WOO ED, LIU YUN, ORTON CHRISTOPHER KENNETH
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system for keyword valuation is described. An example system includes a communications module, a valuation model selector, and a keyword value calculator. The communications module may be configured to receive a request for a value of a keyword. The valuation model selector may be configured to select a valuation model to be applied for determining the value of the keyword, based on an observed number of clicks associated with the keyword. The keyword value calculator may be configured to calculate the value of the keyword by applying the selected valuation model.