SERVING DYNAMIC ADVERTISMENTS BASED ON USER INTEREST OF A PRODUCT

SERVING DYNAMIC ADVERTISMENTS BASED ON USER INTEREST OF A PRODUCT

In a method and system for serving dynamic advertisements, tracking data identifying a consumer computer system is placed on the consumer computer system. A user interaction with a first webpage viewed using the consumer computer system is recorded. A request for an advertisement to be displayed wit...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: TELLIER ARNAUD, SONG PAXTON
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:In a method and system for serving dynamic advertisements, tracking data identifying a consumer computer system is placed on the consumer computer system. A user interaction with a first webpage viewed using the consumer computer system is recorded. A request for an advertisement to be displayed with a second webpage viewed using the consumer computer system is received. The request includes the tracking data. An advertisement containing content including at least a product, a service, or a brand is created. The content of the advertisement is selected for the consumer computer system identified by the tracking data. The content is selected based on the recorded user interaction.