PRIORITIZING LOANS USING CUSTOMER, PRODUCT AND WORKFLOW ATTRIBUTES

Data representative of a plurality of mortgage applications is obtained. The applications participate in a mortgage origination process, and each of the applications has associated therewith customer-specific attributes and product-specific attributes. The mortgage origination process has a plurality of statuses. Data representative of at least one environmental attribute is also obtained. Each given one of the mortgage applications in a given one of the plurality of statuses at a given time is ranked by likelihood of not closing, based at least on the customer-specific attributes, the product-specific attributes, and the at least one environmental attribute. Those of the mortgage applications likely not to close which are likely not to close due to non-exogenous attributes are identified. For at least some of the mortgage applications likely not to close due to non-exogenous attributes, suggestion of a modification of at least one corresponding one of the product-specific attributes is facilitated, to enhance the likelihood of closing.