RATE-BASED AUCTION-FORMAT ONLINE ADVERTISEMENT MANAGEMENT

Methods and systems are provided for use in connection with an online advertising exchange. Methods are provided in which an auction format is utilized. However, generally, selection and pricing is rate-based and based on near-term forecasting. As such, the selection and pricing does not match speci...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	RODRIGUEZ JOAQUIN ARTURO DELGADO, BAKER WENDELL CRAIG
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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