RATE-BASED AUCTION-FORMAT ONLINE ADVERTISEMENT MANAGEMENT

Methods and systems are provided for use in connection with an online advertising exchange. Methods are provided in which an auction format is utilized. However, generally, selection and pricing is rate-based and based on near-term forecasting. As such, the selection and pricing does not match speci...

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Hauptverfasser:	RODRIGUEZ JOAQUIN ARTURO DELGADO, BAKER WENDELL CRAIG
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Methods and systems are provided for use in connection with an online advertising exchange. Methods are provided in which an auction format is utilized. However, generally, selection and pricing is rate-based and based on near-term forecasting. As such, the selection and pricing does not match specific, immediately available serving opportunities and advertisement inventory. Methods are provided which are in some ways analogous to providing futures-like mini-contracts on an advertising exchange, in which selection and pricing are decoupled from fulfillment of the mini-contracts in the form of serving of advertisements. This can allow auction format advantages while yet allowing forecasting, offline processing and relatively inexpensive operation costs.