SYSTEM AND METHOD FOR CUSTOMIZING ADS IN WEB AND MOBILE APPLICATIONS

SYSTEM AND METHOD FOR CUSTOMIZING ADS IN WEB AND MOBILE APPLICATIONS

A system and method for customizing advertisements in online and mobile and applications. The system includes a software library having an application programming interface for receiving a request to create a set of ad slots to be programmatically arranged in an application. An ad server is communic...

Ausführliche Beschreibung

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Hauptverfasser: AYLOO KALYAN, WONG DANIEL
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
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DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system and method for customizing advertisements in online and mobile and applications. The system includes a software library having an application programming interface for receiving a request to create a set of ad slots to be programmatically arranged in an application. An ad server is communicatively linked to the interface and is operable to render advertisements to the application in response to an ad call requested therefrom. The advertisements are placed in predetermined ad slots for display to a user of the application.