Method of Operating a Navigation System to Provide Route Guidance

A method of operating a navigation system to provide a route guidance message for traveling a route is disclosed. A preferred name of a feature visible from a road segment is obtained from a geographic database associated with the navigation system. A guidance message stating the preferred name of the feature visible from the road segment is determined. The preferred name includes at least one visible descriptor selected from a group consisting of a color of the identified feature, a building material of the identified feature, a shape of the identified feature, an architectural style of the identified feature, and a decorative element of the identified feature.