Method and System for Tracking Interaction and View Information for Online Advertising

Method and System for Tracking Interaction and View Information for Online Advertising

An advertising unit is intended for display on a web page. The advertising unit has a size and a position relative to other objects within the web page. An identifier associated with an instance of the advertising unit displayed on the web page is generated. Upon receiving an indication that the web...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: PUTNAM CHRISTOPHER M, APPRENDI JOSEPH T
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:An advertising unit is intended for display on a web page. The advertising unit has a size and a position relative to other objects within the web page. An identifier associated with an instance of the advertising unit displayed on the web page is generated. Upon receiving an indication that the web page has been loaded in the browser, engagement tracking module identifies the advertising unit within the page based on the size of the advertising unit, the position relative to other objects within the web page, and the identifier and tracks data regarding engagement with the advertising unit by a user of the browser.