VERIFIABLE ADVERTISEMENT PRESENTATION

The described implementations relate to verifiable advertisement (Ad) presentation in a computing realm, such as a web-based computing realm. In one case verifiable advertisement presentation (VAP) tools can receive advertising (Ad) content to be presented on the computing device. The Ad content can...

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Bibliographische Detailangaben
Hauptverfasser: PANCHAPAGESAN SESHAGIRI, ABZARIAN DAVID, CARPENTER TODD L
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The described implementations relate to verifiable advertisement (Ad) presentation in a computing realm, such as a web-based computing realm. In one case verifiable advertisement presentation (VAP) tools can receive advertising (Ad) content to be presented on the computing device. The Ad content can include device-specific data that is uniquely associated with the computing device. The Ad content can be presented on the computing device. The VAP tools can validate that the Ad content was presented on the computing device. In some cases, the validation can include performing a validation function on at least one portion of the Ad content. Performing the function can serve to identify whether the presented content matches sent Ad content.