GENERATING RECOMMENDATIONS THROUGH USE OF A TRUSTED NETWORK

Described herein are various techniques for automatically generating recommendations for a user based upon a social network of the user. A user can request a recommendation for a particular context, and a social network of the user can be automatically pared to create a subnetwork, wherein individua...

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Bibliographische Detailangaben
Hauptverfasser: BODY DANAH MICHELE, BORGS CHRISTIAN HERWARTH, TENNENHOLTZ MOSHE, CHAYES JENNIFER TOUR, KALAI ADAM TAUMAN
Format: Patent
Sprache:eng
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Zusammenfassung:Described herein are various techniques for automatically generating recommendations for a user based upon a social network of the user. A user can request a recommendation for a particular context, and a social network of the user can be automatically pared to create a subnetwork, wherein individuals in the subnetwork have provided ratings for the particular context and/or contexts that are in some way related to the particular context. The knowledge/ratings of individuals in the subnetwork may then be leveraged to automatically generate the recommendation for the particular context.