INFORMATION PROVIDING DEVICE, INFORMATION DISPLAY DEVICE, INFORMATION PROVIDING SYSTEM, INFORMATION PROVIDING METHOD, PROGRAM, AND COMPUTER-READABLE STORAGE MEDIUM HAVING PROGRAM STORED THEREIN

A sidebar providing server (2) according to the present invention includes a request message analysis section (70), a control script generation section (80), and a display data generation section (63). The request message analysis section (70) receives service setting data transmitted from a digital television (1). The control script generation section (80) generates a control script for causing the digital television (1) to display an object indicating a brief description of the service, that is associated with setting information utilized to acquire information related to the service, which setting information is included in the service setting data thus received. The display data generation section (63) generates display data which includes the object and the control script thus generated, and transmits the display data thus generated to the digital television (1).