APPARATUS AND METHOD FOR PROVIDING UGC INCLUDING ADVERTISEMENT

APPARATUS AND METHOD FOR PROVIDING UGC INCLUDING ADVERTISEMENT

An apparatus for providing UGC including a UGC manager storing UGC provided from UGC creators and making a list of UGC provided, an advertisement manager receiving advertisements and advertising information from sponsors attempting to combine an advertisement to a specific UGC, making a list of adve...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: LIM SONG JUN, JUNG MI SUN, MOON SUNG HYUN
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:An apparatus for providing UGC including a UGC manager storing UGC provided from UGC creators and making a list of UGC provided, an advertisement manager receiving advertisements and advertising information from sponsors attempting to combine an advertisement to a specific UGC, making a list of advertisements and advertising information, and providing the list of advertisements and advertising information to the UGC creators, a UGC provider inserting an advertisement selected by the UGC creator into the UGC, removing the advertisement from the UGC when a total advertising budget is exhausted or in response to a request from a sponsor, and providing the UGC to a user in response to a request from the user, and an advertisement exposure calculator calculating an advertising price by counting mere exposure and click-through exposure of the advertisement combined to the UGC.