Inferring an Optimal Minimum Reserve Price from a Distribution of Bids in an Online Auction

Methods, apparatuses and systems directed to online auctions for keywords used in queries processed by online search engines. Particular implementations of the invention are directed to correlating a distribution of values to a distribution of bids and an optimal minimum reserve price based on histo...

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Bibliographische Detailangaben
Hauptverfasser: MEJRAN MARCIN, KRISHNAMURTHY PRABHAKAR, SCHWARZ MICHAEL
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Methods, apparatuses and systems directed to online auctions for keywords used in queries processed by online search engines. Particular implementations of the invention are directed to correlating a distribution of values to a distribution of bids and an optimal minimum reserve price based on historical bid data accumulated as part of producing search results.