Systems and/or methods for standards-based messaging

The example embodiments disclosed herein relate to application integration techniques built around the publish-and-subscribe model (or one of its variants). In certain example embodiments, a first standards-based messaging protocol (e.g., the JMS messaging protocol) may be used to create a trigger so that a message envelope according to a second standards-based messaging protocol (e.g., SOAP) may be communicated over the first standards-based messaging transport layer. In other words, in certain example embodiments, a trigger according to a first protocol (e.g., JMS) may have a message according to a second protocol (e.g., SOAP) associated therewith so as to enable the message to be communicated over the first protocol's transport layer. The trigger may be configured to receive a message from a web service consumer via the JMS messaging protocol and pass it to the web service stack for dispatch to the web service provider. Similarly, for a request-reply web service exchange pattern, the trigger may be configured to send the reply message from the web service provider, as returned by the web service layer, to the web service consumer via the JMS messaging protocol.