SYSTEM AND METHOD FOR PROVIDING ADVERTISING SERVER OPTIMIZATION FOR ONLINE COMPUTER USERS

SYSTEM AND METHOD FOR PROVIDING ADVERTISING SERVER OPTIMIZATION FOR ONLINE COMPUTER USERS

A system and method for providing advertising server optimization for online computer users is disclosed. A particular embodiment includes obtaining an advertisement; defining a set of features of the advertisement; generating a predicted click through rate (CTR) corresponding to the advertisement b...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: TORIGOE KENDRA, DESAI VINAY, DEY SANTANU
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system and method for providing advertising server optimization for online computer users is disclosed. A particular embodiment includes obtaining an advertisement; defining a set of features of the advertisement; generating a predicted click through rate (CTR) corresponding to the advertisement based in part on the set of features; ranking the advertisement based on the generated click through rate; and serving the advertisement based on the ranking.