METHOD AND APPARATUS FOR BUSINESS INFO PROVIDER-BASED ADVERTISING IN A LOCAL SEARCH MARKET

METHOD AND APPARATUS FOR BUSINESS INFO PROVIDER-BASED ADVERTISING IN A LOCAL SEARCH MARKET

An online local search system and method utilizes local business info providers to enter and update business information related to local businesses. The online local search system and method uses a territorial listing concept with an optional reservation stage, an editing stage, and a pending stage...

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Bibliographische Detailangaben
1. Verfasser: HUANG EVAN S
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:An online local search system and method utilizes local business info providers to enter and update business information related to local businesses. The online local search system and method uses a territorial listing concept with an optional reservation stage, an editing stage, and a pending stage to reduce overlapping listings and promote robust update of business information. The online local search system and method also uses a territorial advertising concept, which allows a business info provider with more business listing entries to capture a larger portion of pay-per-user-interest (e.g. pay-per-click, pay-per-impression, pay-per-action, and etc.) profits based on in-category or out-category advertising on the online local search system.