SYSTEM AND METHODS FOR INFERRING INTENT OF WEBSITE VISITORS AND GENERATING AND PACKAGING VISITOR INFORMATION FOR DISTRIBUTION AS SALES LEADS OR MARKET INTELLIGENCE

SYSTEM AND METHODS FOR INFERRING INTENT OF WEBSITE VISITORS AND GENERATING AND PACKAGING VISITOR INFORMATION FOR DISTRIBUTION AS SALES LEADS OR MARKET INTELLIGENCE

A system for inferring intent of visitors to a Website has a visitor-tracking application executing from a digital medium coupled to a server hosting the Website, the server connected to a repository adapted to store data about visitor behavior, and an inference engine for processing the data to inf...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: RAMDAS SHREESHA, KUMAR SRIHARI, RAO GURURAJ
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system for inferring intent of visitors to a Website has a visitor-tracking application executing from a digital medium coupled to a server hosting the Website, the server connected to a repository adapted to store data about visitor behavior, and an inference engine for processing the data to infer the intent of visitors. Visitor behavior relative to links is tracked, and intent of a visitor is inferred from one or both, or a combination of analysis of the behavior and deducing meaning for anchor text of links selected.