SYSTEM FOR BROADCAST OF PERSONALIZED CONTENT

The present invention relates to a system and method that allows an advertising content network to be notified when a user visiting web sites has satisfied some behavioral targeting criteria. The advertising network can use this information to provide an advertisement directly targeted to the criter...

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Bibliographische Detailangaben
1. Verfasser: PUTTASWAMY HEMANTH
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The present invention relates to a system and method that allows an advertising content network to be notified when a user visiting web sites has satisfied some behavioral targeting criteria. The advertising network can use this information to provide an advertisement directly targeted to the criteria that has been satisfied.