SYSTEM AND METHOD FOR INTEGRATED ADVERTISEMENT MANAGEMENT

The disclosure describes systems and methods for Integrated advertising management. An Integrated Ad Manager (IAM) loaded and stored within a media player on a user computer receives information from at least one publisher for use in managing advertisements. The information relates to available adve...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	MURNIKOV PAVEL, AHANGER GULRUKH, BOES TODD, AVILA TIMOTHY
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING CONTROL OR REGULATING SYSTEMS IN GENERAL CONTROLLING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING FUNCTIONAL ELEMENTS OF SUCH SYSTEMS MONITORING OR TESTING ARRANGEMENTS FOR SUCH SYSTEMS ORELEMENTS PHYSICS REGULATING SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	The disclosure describes systems and methods for Integrated advertising management. An Integrated Ad Manager (IAM) loaded and stored within a media player on a user computer receives information from at least one publisher for use in managing advertisements. The information relates to available advertisement inventory of the at least one publisher of advertisements. The IAM facilitates determining advertisements to be served in connection with media content being rendered by the media player based at least in part on the received information. The IAM facilitates serving of advertisements, at least in part based on the determined advertisements, for visible display on a user computer in association with the media content being rendered. An ad management system serves or facilitates serving of the advertisements based at least in part on the information received from the IAM.