Method to allow targeted advertising on mobile phones while maintaining subscriber privacy

Method to allow targeted advertising on mobile phones while maintaining subscriber privacy

An apparatus in one example has: a trusted advertising server operatively coupled to at least one terminal of a subscriber; and a trusted database having respectively at least one profile for the at least one terminal; wherein the trusted advertising server effects sending of one or more advertiseme...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: RISTICH MARK A, BENCO DAVID S
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:An apparatus in one example has: a trusted advertising server operatively coupled to at least one terminal of a subscriber; and a trusted database having respectively at least one profile for the at least one terminal; wherein the trusted advertising server effects sending of one or more advertisements to the terminal based on the profile of the terminal without revealing an identity of the subscriber. The trusted advertising server has a trusted role and an advertising role. The trusted role is to securely maintain the at least one profile, and the advertising role is to receive target demographics for a particular advertiser or advertising broker, to match advertisements to the at least one terminal based on the respective profile in the trusted database, and to deliver the selected advertisements to the at least one terminal based on the respective profile in the trusted database.