CLICK THROUGH RATE PREDICTION SYSTEM AND METHOD

CLICK THROUGH RATE PREDICTION SYSTEM AND METHOD

A computer implemented method comprises analyzing a plurality of attributes of a sample of online documents using a boosted decision tree and generating a model from it. The model is used to predict a click through rate (CTR) of an additional online document based on the analyzing. The predicted CTR...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: GUPTA MANISH SATYAPAL, TULADHAR LOOJA
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A computer implemented method comprises analyzing a plurality of attributes of a sample of online documents using a boosted decision tree and generating a model from it. The model is used to predict a click through rate (CTR) of an additional online document based on the analyzing. The predicted CTR is output to a display device, storage medium or network.