PROVIDING MULTIPLE DEGREES OF CONTEXT FOR CONTENT CONSUMED ON COMPUTERS AND MEDIA PLAYERS

Multiple degrees of context for media content that is consumable on computing platforms including PCs and personal media players is provided by logically organizing context objects into halos that surround each piece of consumable content. The context objects represent information and experiences that are contextually associated with media content to enable users to easily discover content and experiences that they will find interesting in a rich and personal manner. As a user navigates from a content item to a context object in the halo, the context object itself morphs into content that is then surrounded by a new halo of context objects to which the user may navigate. The organization of media content and information into halos enables an effective contextual paradigm that cuts across strict hierarchical structures to allow the user experience to be much more seamless and free-flowing.