SYSTEM AND METHOD FOR BUSINESS TO BUSINESS SALES AND MARKETING INTEGRATION

A system for marketing and sales in a business-to-business environment is disclosed. The system includes a close integration of sales and marketing personnel of an organization maximize awareness of the organization in the minds of prospective customers and to be considered as a possible supplier when needs arise. This integration further is utilized to enhance the organization's response to RFP's issued by prospective customers. The system is used to identify unmet customer needs and solutions, to utilize cross-functional teams to more effectively respond to RFPs, and to collaborate with the customer at all levels to achieve and maintain a positive customer experience. The system also provides a variety of consolidated information tools to sales and marketing groups to optimize all oral and written interactions with prospective customers as well as current customers. Examples of such tools include an RFP Response Wizard, a Win Improvement Toolkit, a Learning from Losses newsletter, and a Customer Experience Kit, among others. Success metrics are also used to track the effectiveness of marketing/sales efforts.