System and Method for Communicating Targeted Health Related Data

The present invention provides a system and a method for communicating targeted health related data. The method includes targeting the consumers with an advertisement content and registering the consumers upon the selection of the advertisement. The registering includes capturing and storing the per...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: CIMINO PAUL E, COSTANZO ROBERT P
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The present invention provides a system and a method for communicating targeted health related data. The method includes targeting the consumers with an advertisement content and registering the consumers upon the selection of the advertisement. The registering includes capturing and storing the personal profile and health related data of the consumer and/or member(s) of this household. The method further includes processing the stored data to provide the consumer with the targeted content relevant to the consumer. The method further includes retrieving additional healthographic profiling of the consumer and the activity of the consumer to and further processing with the stored data to provide the consumer with an advertisement content targeted to the consumer and/or member(s) of his/her household.