SYSTEM AND METHOD FOR DELIVERING ADVERTISING ACCORDING TO SIMILARITIES WITH COLLECTED MEDIA CONTENT

SYSTEM AND METHOD FOR DELIVERING ADVERTISING ACCORDING TO SIMILARITIES WITH COLLECTED MEDIA CONTENT

A system and method for delivering advertising (100) to a user is disclosed. Values for characteristic properties of advertisements and stored media content items are determined (201, 203). A comparison is made between the characteristic values of the advertisements and the stored media content item...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: DIEDERIKS ELMO M.A, VAN DE SLUIS BARTEL M
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:A system and method for delivering advertising (100) to a user is disclosed. Values for characteristic properties of advertisements and stored media content items are determined (201, 203). A comparison is made between the characteristic values of the advertisements and the stored media content items (205). An advertisement is selected for delivery to the user according to the comparison (207). Individual advertisements and media content items may be compared across some or all characteristics (301), or individual advertisements may be compared to all the media content items for individual characteristics (401). Key characteristics may be identified for which the stored media content items exhibit a strong commonality (500), and comparisons made for only those key characteristics. A Lambda virtual' media content item may be created (603), with characteristic values representative of the stored media content items, and advertisements compared to that Lambda virtual' media content item (605).