MERCHANT RECOMMENDATION SYSTEM AND METHOD
Automated generation of a merchant recommendation list is disclosed. When a financial processor obtains rich and relevant information related to consumers and merchants, collaborative filtering, profiling, clustering and predictive modeling techniques are combined to provide merchant recommendations...
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Format: | Patent |
Sprache: | eng |
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Zusammenfassung: | Automated generation of a merchant recommendation list is disclosed. When a financial processor obtains rich and relevant information related to consumers and merchants, collaborative filtering, profiling, clustering and predictive modeling techniques are combined to provide merchant recommendations to a consumer. The system analyzes consumer attributes which relate to target consumer attributes to create a target consumer cluster, creates associations based upon merchant attributes and the target consumer attributes and provides the feedback based on the associations. |
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