METHOD TO TAG ADVERTISER CAMPAIGNS TO ENABLE SEGMENTATION OF UNDERLYING INVENTORY

A method and system for enabling segmentation of advertising inventory for an advertisement campaign includes capturing a plurality of requirements for an advertisement campaign. The campaign requirements include a descriptive tag that uniquely identifies the advertisement campaign. The requirements...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: VUDALI MADHU, ZHONG SHI, BOINEPALLI RAGHAV, SMALLWOOD BRAD
Format: Patent
Sprache:eng
Schlagworte:
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