METHOD TO TAG ADVERTISER CAMPAIGNS TO ENABLE SEGMENTATION OF UNDERLYING INVENTORY

METHOD TO TAG ADVERTISER CAMPAIGNS TO ENABLE SEGMENTATION OF UNDERLYING INVENTORY

A method and system for enabling segmentation of advertising inventory for an advertisement campaign includes capturing a plurality of requirements for an advertisement campaign. The campaign requirements include a descriptive tag that uniquely identifies the advertisement campaign. The requirements...

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Bibliographische Detailangaben
Hauptverfasser: VUDALI MADHU, ZHONG SHI, BOINEPALLI RAGHAV, SMALLWOOD BRAD
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method and system for enabling segmentation of advertising inventory for an advertisement campaign includes capturing a plurality of requirements for an advertisement campaign. The campaign requirements include a descriptive tag that uniquely identifies the advertisement campaign. The requirements include a plurality of campaign attributes that define the requirements of the advertisement campaign including target audience and advertisement campaign objective. A tag inventory, with a plurality of descriptive tags and a plurality of advertisement bookings associated with one or more of the descriptive tags, is analyzed based on the captured advertisement campaign requirements. A recommended suggestion of bookings based on the analysis is presented. The recommended suggestion of bookings matches at least a portion of the campaign attributes. A media plan is finalized for the advertisement campaign based on a response received for the recommended suggestion of bookings, the response defines the relevancy of the recommended suggestion of bookings.