DYNAMIC ATTACHMENT OF ADVERTISING TO DOWNLOADED CONTENT

DYNAMIC ATTACHMENT OF ADVERTISING TO DOWNLOADED CONTENT

Arrangements are provided for dynamically attaching advertisements to requested and downloaded content items. The advertisements or other content are combined with the requested and downloaded content item so that future playback of the content item also includes playback of the advertisement. The a...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: CHAVDA PRAFUL PRATAP, DOHERTY RICHARD E, FINGER JAMES C, YOVIN JOHN ANDRE
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRIC DIGITAL DATA PROCESSING
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Arrangements are provided for dynamically attaching advertisements to requested and downloaded content items. The advertisements or other content are combined with the requested and downloaded content item so that future playback of the content item also includes playback of the advertisement. The attachment may be performed at the time that the content item is requested, or the advertisement may be retrieved over a network at the time the requested content item is played back. The content may also be local to the client, e.g., downloaded content or content from an HD-DVD, and the same may instigate the playing of a downloaded advertisement at the time of downloading, loading, or playback. In any case, the advertisement may be played back before, during or after the playback of the requested content item. The combining of the advertisement with the requested content item may occur at the server-side or at the client side.