METHOD AND SYSTEM FOR MINING, RANKING AND VISUALIZING LEXICALLY SIMILAR SEARCH QUERIES FOR ADVERTISERS

METHOD AND SYSTEM FOR MINING, RANKING AND VISUALIZING LEXICALLY SIMILAR SEARCH QUERIES FOR ADVERTISERS

Methods, systems, and apparatuses for analyzing query logs and for generating query-related information useful to entities, such as advertisers, are provided. Entities, such as advertisers, may display content, such as advertisements, on search engine websites in response to particular queries. A se...

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Bibliographische Detailangaben
1. Verfasser: ELANGO PRADHEEP
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
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Beschreibung
Zusammenfassung:Methods, systems, and apparatuses for analyzing query logs and for generating query-related information useful to entities, such as advertisers, are provided. Entities, such as advertisers, may display content, such as advertisements, on search engine websites in response to particular queries. A search engine may store a query log listing a record of queries submitted by users to the search engine. Information may be generated regarding listed queries that did not lead to a click of content of an entity displayed on the search engine website. Information may also be generated providing query recommendations to the entities.