Demographics from behavior
A system and method for modeling online users' behavior for predicting demographic information is disclosed. The system allows advertisement providers to target anonymous users based on a user's browsing history, search queries, as broken down into behavioral targeting categories, as well...
Gespeichert in:
| Hauptverfasser: | , , , , , |
|---|---|
| Format: | Patent |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext bestellen |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Zusammenfassung: | A system and method for modeling online users' behavior for predicting demographic information is disclosed. The system allows advertisement providers to target anonymous users based on a user's browsing history, search queries, as broken down into behavioral targeting categories, as well as other features, such as behavioral targeting segments. |
|---|