MARKETING ALLOCATION REQUEST SYSTEMS

MARKETING ALLOCATION REQUEST SYSTEMS

A computerized method and a system for marketing planning and marketing program development are provided. In example embodiments, the method may include receiving a marketing program proposal including program information. The method may also include facilitating a strategic review process of the ma...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: ODA LISA, BERRY, II DON MICHAEL, UTTARWAR ANANT D, CHEN SHILPA
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A computerized method and a system for marketing planning and marketing program development are provided. In example embodiments, the method may include receiving a marketing program proposal including program information. The method may also include facilitating a strategic review process of the marketing program proposal. The method may further include facilitating of a capacity review process of the marketing program.