SYSTEMS AND METHODS FOR OPTIMIZED ADDRESSABLE ADVERTISING

SYSTEMS AND METHODS FOR OPTIMIZED ADDRESSABLE ADVERTISING

The system and method includes, in one embodiment targeted micro-advertising that allows buyers and sellers of advertisements to be advantageously paired. The system allows for potential sellers of advertising space to post available times. Buyers then may view and purchase the list of available adv...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: DERANY LAWRENCE J, RICE DANIEL J
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The system and method includes, in one embodiment targeted micro-advertising that allows buyers and sellers of advertisements to be advantageously paired. The system allows for potential sellers of advertising space to post available times. Buyers then may view and purchase the list of available advertisement space. In some embodiments, buyers of advertising space may bid for the space which creates an auction. The auction creates a market for both available advertising opportunities and purchasers of the opportunities.