Aggregating and Delivering Information

Embodiments are provided which include functionality to manage and control a provision of information to end users. In an embodiment, components of a system can be configured to manage and control a delivery of web feed information through an information pipeline. In one embodiment, components of a system can be configured to manage and control a delivery of subscription content and other information associated with a number of subscriptions to user email applications. A framework can be configured to use one or more serving components when managing and controlling the delivery of subscription content to end users. Other embodiments and functionality are available.