PROVIDING A RATING FOR DIGITAL MEDIA BASED ON REVIEWS AND CUSTOMER BEHAVIOR

Automatically determining pricing for at least one unit of content that can be selected and licensed or purchased over a network. Pricing is determined based on an initial price, and at least one of the following: a reviewer rating, content activity, or a customer offer price. Each of these factors may be weighted. The initial price may be a minimum price, a maximum price, a suggested price from a content owner, a pre-calculated market price, or other initial price. Content activity generally reflects user behaviors related to a content item, such as selecting a content item from a search results list, saving it as a favorite, returning to view it, placing it in a virtual shopping cart, or licensing it. Content activity combined with reviewer rating and/or offer price, indicates a "snappyness" score. A new price is dynamically calculated based on the initial price and snappyness score.