EVENT COMMUNICATION PLATFORM FOR MOBILE DEVICE USERS

A method, system, and apparatus are directed to communicating data over a network. Event attributes comprising at least two of a temporal, spatial, social, or topical information are received. An event structure comprising fields associated with a different one of a temporal, spatial, social, or top...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: SAFT KEITH DAVID, HIGGINS CHRIS W, DAVIS MARC E, O'SULLIVAN JOSEPH J, TROUT ROBERT CARTER
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:A method, system, and apparatus are directed to communicating data over a network. Event attributes comprising at least two of a temporal, spatial, social, or topical information are received. An event structure comprising fields associated with a different one of a temporal, spatial, social, or topical dimension based on the received event attributes is generated. An advertising attributes about an advertisement is received. The advertising attributes may comprise at least two of another temporal, spatial, social, or topical information. If the event structure matches the advertising attributes, the advertisement may be provided co-located with the event structure. The advertisement may be configured to provide a value exchange if the advertisement is activated.