Lead distribution and tracking with integrated corporate data usage and reporting capabilities with message templating

A system for facilitating access by a user of a vehicle dealership to messages related to a lead for a vehicle from a customer, the lead having a unique identifier, customer information of the customer including contact information, and requested vehicle information, the system comprising: a storage containing a plurality of data suitable for including in a response message to the customer; a data search module configured for searching the storage to identify response data from the plurality of data based on at least one of the customer information or the vehicle information; a messaging center module configured for receiving a customer message associated with the lead via the unique identifier; and a template library configured for providing access to a plurality of message templates, the message templates for use with the response data through data population of corresponding template fields in generation of a response message to the received customer message, the response message being associated with the unique identifier.