System and Method for Creating and Providing a User Interface for Displaying Advertiser Defined Groups of Advertisement Campaign Information

Systems and Methods for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information is disclosed. In one implementation, a quality score associated with an ad group is calculated based at least in part on a historical performance of the ad g...

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Bibliographische Detailangaben
Hauptverfasser: WAND ADAM J, COLLINS ROBERT J, JONES CLAUDE, APODACA PAUL JOSEPH
Format: Patent
Sprache:eng
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Zusammenfassung:Systems and Methods for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information is disclosed. In one implementation, a quality score associated with an ad group is calculated based at least in part on a historical performance of the ad group. Ad campaign information associated with the ad group is then sent to a user interface for display on the user interface, the advertisement campaign information comprising a graphical representation of the calculated quality score.